Video conferencing has the powerful ability to put you in any location without leaving your office. I have clients scattered throughout the US, as well as business partners in different cities. I use video conferencing to collaborate with my business partners and suppliers. I have also leveraged video conferencing to deliver online webinar content to my customers on a variety of topics.
How Does it Work
A video conference lets you have a face-to-face meeting from the comfort of your own desk. It is done through the Internet with a web-based meeting program. For face-to-face conferencing, each participant needs a video camera and microphone. Many computers already have these built in.
The same technology lets you host online webinars, with or without a visual component. Say, for example, you want to host an information session for your clients about upgrades to a product. You can use an on-line meeting program to notify your participants. [Read more...]
For the small business owner, email marketing can be a low-cost and highly-effective way to stay in contact with existing customers as well as prospects. However, email marketing may be a bit of a mystery to you, so let me run through the basics, including: what exactly email marketing is, what it can do for you, and how to get started with an email marketing service.
Establishing a presence on the web for your small business is critical these days. Think about how many people jump on the Internet to track down service providers, products, and to find information about businesses.