When you have a small business, you have to find ways to get your name out there. A small business website is essential in this day and age. Setting up your site and making sure that it ties into your business in a pleasing and profitable way is essential. That is why you need to do your prep work before you start to ensure that you will have a site that will be helpful to you as well as your customers. From choosing a website host to picking your domain to all of the details concerning what is on your site, there is a lot that goes into setting up a website. Where do you start?
Finding a Host
You will first want to find a reputable site host. Your hosting company can dictate the success of your site, so you want to be sure that you do your background work to find a company that you can trust. There are things you want to consider, including whether the host you are considering has a website builder tool, offer email accounts through your domain, leave room enough for website growth, and have good customer service.
BlueHost is one option that you want to consider. They have hosted millions of sites and are one of the top web hosting companies. They offer website building tools, as well as tons of information for you to take your business to the next level. Helping you get to the top of the search engine lists is very important and BlueHost can give you the tools to do it.
Making money is your goal, but if you do not have a website that is well laid out and informative, you will not be able to make the most of the Internet opportunity.
Picking a Domain Name
When you find your host, you will be ready to choose a domain name. It is essential that your domain name clearly ties into your business. Whether you go with yourbusinessname.com or you use a descriptive phrase that describes your business like surreybcchiropractor.com, you want to be sure that it is something that is easy to remember and spell. Otherwise, you could be missing out on a great deal of traffic. Many people do not put enough thought into their domain name and it can make a big difference in the level of traffic that you can achieve.
Put Some Thought Into It
Now that you have a host and domain name, you can move on in your decision making. You want to think about who your visitors will be and what your target market looks like. This will allow you to make sure that your site will be customized to your desired target. Determine what your theme should be and put together a header graphic that fits your business perfectly and include a headshot of yourself.
Use the Right Platform
You can choose from many different platforms. Finding the one that is simple to use is essential. WordPress is one of the easiest platforms to use and BlueHost offers a push button installation. It makes changing your pages easy and this can help you to get the most from your site.
Can Your Prospective Clients or Customers Find You?
One thing that you need to put on the top of your list is a contact page. You want to be sure that you include your contact information very visibly on the home page and on your contact page. A clear call to action is essential, as it helps to encourage action from your prospective clients or customers.
When you have a small business, you want to be sure that you have a website. Businesses without a website often find it difficult to grow in this day and age. A website can lead customers and clients to your business, which can increase your profits and get you the traffic that you need to be successful.